⏱Estimated reading time: 6 min
# 📱 Do Samsung Galaxy Tab S12+ and Galaxy Tab S12 Ultra catch your interest? A review of the new technologies and specifications
In this article, we review the most notable technical developments brought by the new **Samsung Galaxy Tab S12** series, with a focus on the **S12 Ultra** and **S12+** models. We also discuss Samsung’s direction and the challenges it faces in the global tablet market. We will provide an in-depth analysis of the displays, processors, and device prices compared with competitors, within a scientific and professional perspective that selects the fine details from the latest releases.
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## 📊 Summary of the article’s main technical points:
- The **tablet market** grew by 8.5% in the first quarter of last year, with **Apple** rising and Samsung’s share shrinking.
- The **Galaxy Tab S12 Ultra** offers a major processor upgrade to the **MediaTek Dimensity 9500** with significant improvements in performance and efficiency compared with the previous version.
- Dropping the base **128 GB** version of the Ultra in favor of a 256 GB version.
- The **Galaxy Tab S12+** succeeds the older S10+ version with processor enhancements.
- A comparison of prices and sizes, with a look at competition from Apple’s iPad Pro devices.
- The importance of screen size and the user experience in driving the purchase decision.
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## ⚙️ The current state of the tablet market
The tablet market saw a notable increase of **8.5%** in sales during the first quarter of last year, as users began replacing devices they had purchased during the COVID-19 pandemic. **Apple** led this growth by shipping **13.7 million** units, an increase of **14%** compared with the previous year, while Samsung’s shipments fell to **6.6 million** units, a decline of **5.2%** in the same quarter.
Despite Samsung’s decline in this quarter, the reason is partly due to the timing of its product launches, as Tab S11 series shipments began in the third quarter of last year, before the new update was launched quickly with the **Tab S12** series in the fourth quarter.
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## 🧠 Processor update in the Galaxy Tab S12 Ultra
The **Samsung Galaxy Tab S12 Ultra** saw the series’ most prominent update, as the processor used is the **MediaTek Dimensity 9500**, which brings greater power and efficiency compared with the previous-generation chip in the Tab S11 Ultra.
### Processor performance analysis:
- **32% increase in single-core performance** compared with the previous version.
- An improvement of **17% in multi-core performance**, which enhances multitasking and heavy-app use.
- Power efficiency improved by **55%** during peak load times, supporting battery life even under intensive use.
- The **G1-Ultra GPU** is now **33% faster** and **42% more power efficient**.
Although MediaTek has a newer chip, the **Dimensity 9600 Pro**, which features even greater improvements (up to **61%** in efficiency), it was not adopted in this release, perhaps because it was not ready at the time the series launched.
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> “Why does this matter?”
> The processor upgrade gives users a smoother experience with games and productivity apps, while reducing the need for frequent charging thanks to high power efficiency.
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## 🔋 Changes in storage options and device design
Samsung decided to stop offering the **128 GB** base version in the **Tab S12 Ultra**, even though that version was preferred by some because of its reasonable price and the added benefit of expandable memory via **microSD**.
The device now starts at **12 GB RAM and 256 GB internal storage**, priced at an estimated **1400 dollars (1540 euros / 150,000 rupees)**.
On the design side, Samsung focused on new shades of gray, without radical changes to the structure or shape of the device.
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## ⚡ Galaxy Tab S12+ compared
The **Samsung Galaxy Tab S12+** is an update to the older **Tab S10+** devices, with a qualitative leap in the processor, benefiting from the performance gains accumulated over two years.
- The starting price for the **S12+** is **1200 dollars (1300 euros / 130,000 rupees)**.
- The device has the same processor performance as the **Galaxy Tab S12 Ultra**, but it comes with a smaller screen compared with the Ultra version’s 14.6-inch display.
- The S12+ is suitable for tablet users who are looking for strong performance at a lower price than the Ultra.
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> “What changed here?”
> Processor performance is now close between the Plus and Ultra versions, while the differences stand out in screen size and price.
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## 📸 Comparison of screens and device sizes
- The **Galaxy Tab S12 Ultra** features a massive **14.6-inch** display, making it suitable for professional users or tasks that require a large workspace.
- The **Galaxy Tab S12+** provides a smaller screen, but it retains modern display technologies and offers an excellent viewing experience.
- In terms of competition, the **11-inch iPad Pro** starts at **1200 dollars** as well, with an Apple M5 chip and an excellent OLED display.
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> “Important point”
> The size comparison confirms that Samsung is targeting a segment that needs larger devices or similar performance capability at varying prices to meet different market segments.
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## 💡 Challenges and prospects
Samsung is trying to strengthen its presence in the tablet market, which is dominated by Apple, but it faces challenges from reduced market share at certain times. Nevertheless, updates such as the new processor and performance improvements may renew demand for its devices.
The price difference between the S12+ and S12 Ultra versions raises the question of whether it is worthwhile to pay more for the larger size, especially with the same processing power.
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## 🔚 Conclusion and future outlook
The **Samsung Galaxy Tab S12** series offers balanced updates focused on boosting performance through a powerful and efficient processor, without major changes to the design or additional features. The Ultra devices highlight the large screen size that suits advanced use cases, while the Plus represents a more economical solution with comparable performance.
Our question now for users: Do you think the new devices are worth the investment? And do you prefer the larger device with a higher price, or the mid-sized device with a lower price?
Stay tuned for the poll results and more detailed analyses in the future.
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*Do you think the new processor is enough to improve the user experience? And does the device compete effectively in a market where user requirements are changing rapidly?*
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