📱 Weekly discounts on iPhone 17 Pro Max and Nothing Phone (4b) are changing the rules of the smartphone world
⚙️ Quick tech summary
This week saw the launch of important discount offers on several prominent smartphones, most notably the iPhone 17 Pro Max, which received a discount of up to £50 on its 256GB and 512GB versions. Meanwhile, Nothing announced the opening of preorders for its new Phone (4b), the first release in their “b” series, with a specified delivery date. At the same time, attractive discounts continue on the Google Pixel 10 Pro and Pixel 10 Pro XL, as well as the Xiaomi 17 and 17 Ultra phones based on the Snapdragon 8 Elite Gen 5 processor, along with the Samsung Galaxy A57 5G, which offers a balanced experience at a competitive price.
📱 iPhone 17 Pro Max: discounts open the market to Apple users
Apple launched a limited £50 discount on the iPhone 17 Pro Max, but it is limited only to the 256GB and 512GB storage editions. This discount points to a strategy aimed at boosting demand for the medium- and high-storage versions, which usually come with the top technical specifications.
In addition, the budget iPhone 17e comes with a £40 discount, with features that stand out in the mid-price segment. The device features a 6.1-inch OLED display, a single rear camera with 48 megapixels, and Apple’s latest A-series chip, meaning improved performance and energy efficiency.
Why does this matter?
Offering discounts on specific Apple device versions may encourage consumers to upgrade to devices with higher performance and efficiency without having to pay the full original price, a strategy that could positively affect second-quarter and third-quarter sales of the year.
🔋 Nothing Phone (4b): preorder and the first steps of the new series
The British company Nothing announced the opening of preorders for its new Phone (4b), which represents the first phone in the “b” series within the company’s lineup. No discounts or promotional offers were announced at launch, but shipping of orders is expected to begin on 16 July.
In a related context, the company pointed to the availability of previous versions at reduced prices as well, including the Phone (4a), which received a £50 discount, and the Phone (3), which was reduced by £100, with the note that the discount for the Phone (4a) is limited to the black color with 12GB RAM and 256GB of storage.
What has changed here?
Introducing a new phone from the “b” series reflects Nothing’s direction toward focusing on mid-spec phones at competitive prices, while continuing customer support by offering discounts on the previous series to strengthen its market share.
⚙️ Google Pixel 10 Pro and Pixel 10 Pro XL: ongoing offers on premium phones
For fans of the Pixel lineup, both the Pixel 10 Pro and Pixel 10 Pro XL have returned to the offers list with discounted prices similar to last week. The Pixel 10 Pro received a fixed discount of £250, with key specifications including a 6.3-inch OLED display, a triple rear camera, and a 4870mAh battery that provides good capability for browsing and media playback.
As for the larger Pixel 10 Pro XL, it comes with a bigger 6.8-inch display and a larger 5200mAh battery, in addition to the same processor and cameras, making it an ideal choice for those who want a phone with a larger viewing area and longer runtime.
Why does this matter?
These ongoing offers give consumers the chance to grab phones that deliver a balanced list of high-end specifications, attracting users looking for a standout Android experience with integrated performance and wide screen space.
📸 Xiaomi 17 and Xiaomi 17 Ultra: peak performance with Snapdragon 8 Elite Gen 5
Xiaomi’s discounts continued on the Xiaomi 17 and Xiaomi 17 Ultra, both of which feature flagship specifications in the smartphone world. Both phones run on the modern Snapdragon 8 Elite Gen 5 processor, which combines strong performance with energy efficiency.
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Xiaomi 17:
- A 6.3-inch display
- A 6330mAh battery
- A triple rear camera system that delivers an excellent photography experience
- Xiaomi 17 Ultra:
- A larger 6.9-inch display
- Improved cameras with advanced imaging capabilities suited to professional users
The focus on large battery size and the latest processors shows Xiaomi’s commitment to offering powerful phones that suit the needs of demanding users.
🔥 Samsung Galaxy A57 5G: a budget-friendly option with decent performance
The Samsung Galaxy A57 5G continues to attract the mid-range segment of users by being available with a limited £50 discount, despite launching in April.
The phone’s main technical specifications:
- A 6.7-inch display
- A 5000mAh battery that ensures good endurance for daily use
- A triple rear camera system, with a main 50MP sensor that delivers satisfactory photo quality for everyday shots
These specifications make the phone a suitable choice for anyone looking for a 5G phone at a reasonable price without sacrificing much in display quality or battery life.
Conclusion: offers and updates strengthen competition in the smartphone market
This week’s list of offers showed a clear balance between advanced flagship phones and competitive affordable alternatives, guiding users toward diverse options based on their needs and budgets.
The drop in prices of phones such as the iPhone 17 Pro Max and Pixel 10 Pro reflects companies’ efforts to stimulate demand amid intense competition from brands such as Nothing and Xiaomi, which offer phones equipped with the latest processors, large displays, and powerful batteries.
For its part, Samsung maintains its presence in the mid-price segment through improvements to the Galaxy A series, which is a decent choice for those who want to combine 5G technology with features that are enough for extended daily use.
With more options in the market, it becomes necessary for users to assess technical needs such as display size, performance with powerful processors like Snapdragon 8 Elite Gen 5, battery capacity, and camera quality when choosing the right smartphone.
In this way, the current market is offering a strong push of devices that meet users’ technical and financial expectations, making the smart shopper gain the maximum benefit from renewed offers and discounts.
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