📱 Weekly discounts on iPhone 17 Pro Max and Nothing Phone (4b) are changing the game in the smartphone world
⚙️ Quick tech summary
This week saw the launch of important discount offers on several major smartphones, most notably the iPhone 17 Pro Max, which received a discount of up to £50 on its 256GB and 512GB versions. Meanwhile, Nothing announced the opening of pre-orders for its new Phone (4b), the first release from their “b” series, with a specified delivery date. At the same time, attractive discounts continue on Google Pixel 10 Pro and Pixel 10 Pro XL phones, and also on the Xiaomi 17 and 17 Ultra phones based on the Snapdragon 8 Elite Gen 5 processor, alongside the Samsung Galaxy A57 5G phone, which offers a balanced experience at a competitive price.
📱 iPhone 17 Pro Max: discounts open the market to Apple users
Apple launched a limited £50 discount on the iPhone 17 Pro Max, but it is limited only to the 256GB and 512GB storage editions. This discount points to a strategy of boosting demand for the medium- and high-storage versions, which usually come with the highest technical specifications.
In addition, the budget iPhone 17e comes with a £40 discount, with features that stand out in the mid-price category. The device features a 6.1-inch OLED display, a single 48-megapixel rear camera, and Apple’s latest A-series chip, which means enhanced performance and better energy efficiency.
Why is this important?
Offering discounts on specific Apple device versions may encourage consumers to upgrade to devices with higher performance and efficiency without having to pay the full original price, a strategy that could positively affect second- and third-quarter sales during the year.
🔋 Nothing Phone (4b): pre-order and the first steps of the new series
The British company Nothing announced the opening of pre-orders for its new Phone (4b), which is the first phone from the “b” series in the company’s lineup. No discounts or promotional offers were announced during the launch, but shipments are expected to begin on 16 July.
In a related context, the company pointed to the availability of previous versions at reduced prices as well, including the Phone (4a), which received a £50 discount, and the Phone (3), which was reduced by £100, noting that the discount for the Phone (4a) is limited to the black color with 12GB RAM and 256GB storage.
What changed here?
The introduction of a new phone from the “b” series reflects Nothing’s move to focus on offering mid-range phones at competitive prices, while continuing to support customers by providing discounts on the previous series to strengthen its market share.
⚙️ Google Pixel 10 Pro and Pixel 10 Pro XL: ongoing offers on premium phones
For fans of the Pixel phone series, both the Pixel 10 Pro and Pixel 10 Pro XL have returned to the offers list with reduced prices similar to last week. The Pixel 10 Pro received a fixed discount of £250, with key specifications including a 6.3-inch OLED display, a triple rear camera, and a 4870mAh battery that provides good browsing and media playback capability.
As for the larger Pixel 10 Pro XL, it comes with a bigger 6.8-inch display and a larger battery capacity reaching 5200mAh, in addition to the same processor and cameras, making it an ideal choice for those who want a phone with a larger viewing area and longer runtime.
Why is this important?
These ongoing offers give consumers a chance to grab phones that provide a balanced list of high-end specifications, attracting users looking for a standout Android experience with integrated performance and wide screen space.
📸 Xiaomi 17 and Xiaomi 17 Ultra: peak performance with Snapdragon 8 Elite Gen 5
Xiaomi’s discounts continued on the Xiaomi 17 and Xiaomi 17 Ultra, both of which have leading specifications in the smartphone world. Both phones run on the modern Snapdragon 8 Elite Gen 5 processor, which combines strong performance with energy efficiency.
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Xiaomi 17:
- 6.3-inch display
- 6330mAh battery
- Triple rear camera system that delivers an excellent photography experience
- Xiaomi 17 Ultra:
- Larger 6.9-inch display
- Improved cameras with advanced imaging capabilities suited to professional users
The focus on a large battery size and the latest processors shows Xiaomi’s commitment to delivering powerful phones that suit the needs of demanding users.
🔥 Samsung Galaxy A57 5G: an economical choice with decent performance
The Samsung Galaxy A57 5G continues to attract the mid-range segment of users by being available with a limited £50 discount, despite its April launch.
The phone’s key technical specifications:
- 6.7-inch display
- 5000mAh battery that ensures good endurance for daily use
- Triple rear camera system, with a main 50MP sensor that provides satisfactory photo quality for everyday shots
These specifications make the phone a suitable option for anyone looking for a reasonably priced 5G phone without sacrificing much in display quality or battery life.
🏁 Conclusion: offers and updates strengthen competition in the smartphone market
This week, the offers list showed a clear balance between advanced flagship phones and competitive alternatives at affordable prices, steering users toward a variety of choices based on their needs and budgets.
The drop in prices for phones such as the iPhone 17 Pro Max and Pixel 10 Pro reflects companies’ efforts to stimulate demand amid intense competition from brands such as Nothing and Xiaomi, which offer phones equipped with the latest processors, large displays, and powerful batteries.
For its part, Samsung maintains its presence in the mid-price category through improvements in the Galaxy A series, which represents a decent option for those who want to combine 5G technologies with features that are sufficient for extended daily use.
With the increase in choices on the market, it becomes necessary for users to evaluate technical needs such as screen size, performance with powerful processors like Snapdragon 8 Elite Gen 5, battery capacity, and camera quality when choosing the right smartphone.
In this way, the current market is offering a strong push of devices that meet users’ technical and financial expectations, making the smart shopper reap the maximum benefit from renewed offers and discounts.
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